The myth of the 0.012%
These claims do little to advance our understanding of this topic and, therefore, are of little use for players who are trying to prepare for their careers or the parents and guardians supporting them
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Access FREE guideThese claims do little to advance our understanding of this topic and, therefore, are of little use for players who are trying to prepare for their careers or the parents and guardians supporting them
Here is a short course that helps you, as a parent, guardian and/or young player, to lay the foundations for your career. The course gives a small introduction to who I am and why I exist, as well as four interlinked videos to develop your foundations.
Want to get bespoke career advice for your child? Join me...
From a player's and family perspective, if others are protecting their own position, then you have no choice but to do the same. Where is your evidence that you are good enough?
In ownership comes a level of freedom we can't accomplish without some hard work.
These claims do little to advance our understanding of this topic and, therefore, are of little use for players who are trying to prepare for their careers or the parents and guardians supporting them
What a pleasure to sit down and chat on The Red Men podcast. We spoke at length about the situation
Here is a short course that helps you, as a parent, guardian and/or young player, to lay the foundations for your career. The course gives a small introduction to who I am and why I exist, as well as four interlinked videos to develop your foundations.
Want to get bespoke career advice for your child? Join me...
👉 I care. 👉 I care that what I say reflects reality - this is ingrained in anyone who has worked in science
Something very exciting happened a few months ago: one of the podcasts I appeared on last year asked me back
From a player's and family perspective, if others are protecting their own position, then you have no choice but to do the same. Where is your evidence that you are good enough?
A release is a moment in time. One point in a long process. A chance to be honest and reflect. A chance to critique feedback and re-prioritise.
In ownership comes a level of freedom we can't accomplish without some hard work.
Trust, in aspect of elite sport, is hard to manage. But it isn't in a space away from a club. This is something I have increasingly focussed on in my work.
I am running a FREE online workshop to outline the trends you need to be aware of in 2026. Learn more here
We might look at the high number of under-21 players used by Sunderland and think, this is a good place for a career. BUT, a further move or loan has been necessary for these players.
The confidence of being on the pitch, present, in the moment, unshackled, unburdened, all because you have a plan, that is where performance peaks. That is how you shift the needle.