30-1 Shot
We might look at the high number of under-21 players used by Sunderland and think, this is a good place for a career. BUT, a further move or loan has been necessary for these players.
Chris Platts is an industry thought leader, pioneering career planning for young footballers and their families
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Moving the needle
The confidence of being on the pitch, present, in the moment, unshackled, unburdened, all because you have a plan, that is where performance peaks. That is how you shift the needle.
The first cut is the deepest
Biological age in a football academy refers to how physically developed a player is compared to their actual chronological age. What does the research say about the impact of this?
Getting an Agent: How to...
If you read these blogs, you will know I love the conceptual idea of Simon Sinek's "always start with why?" and that it is worth asking about an agent.
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30-1 Shot
We might look at the high number of under-21 players used by Sunderland and think, this is a good place for a career. BUT, a further move or loan has been necessary for these players.
Featured
FREE Workshop
I am running a FREE online workshop to outline the trends you need to be aware of in 2026. Learn more here
Moving the needle
The confidence of being on the pitch, present, in the moment, unshackled, unburdened, all because you have a plan, that is where performance peaks. That is how you shift the needle.
The first cut is the deepest
Biological age in a football academy refers to how physically developed a player is compared to their actual chronological age. What does the research say about the impact of this?
Want to know what an agent is thinking?
A few weeks ago, I released a blog about agents, and the interest was huge. It just so happens that
Getting an Agent: How to...
If you read these blogs, you will know I love the conceptual idea of Simon Sinek's "always start with why?" and that it is worth asking about an agent.
"But they may as well take the extra training"
Research often flies in the face of "common sense". For example, we've all been told that practice makes perfect, so it stands to reason that the more we practice becoming a footballer, the more chance we have of "making it". Unfortunately, that is a very simple way of looking at things.
Do clubs have plans for their players?
It remains the case that in most academies, career planning is absent, leaving young players and their families vulnerable to clubs that, in many cases, also have not planned a player's career.
Why do I want representation?
over the past couple of weeks, I have had the pleasure of meeting families who are being approached by agents. The themes that emerged from this work are worth reflecting on for us all
Do we medicate the fish or clean the tank?
I hear a lot of discussion about culture in clubs - clubs love to find "culture carriers" for their teams, but how often do they reflect on the environments that have given rise to certain cultures?
The gift of Brené Brown
We, as family members, can continue to pretend that running out in front of 40,000 people is a pleasure, or we can be realistic about the challenges that confront our kids in this brutal world.
Survivorship bias and why you need to know about it
"But we have the data, why wouldn't we use it?". You can only use data if you know how to handle it.
Where do you get your information?
Reading this article made me realise the need for people like me (and others, of course) to rally against such populist writing.