At this time of year, much of the focus is on retaining and releasing, and it has been the centre of most of the work I have done over the past few weeks. Parents contact me because they have received a decision from a club, and it isn't the news they hoped for. How can we begin to deal with this?
Why do players want to be professionals?
When becoming a professional player hangs in the balance or someone has decided to release a player and becoming a professional seems further away than it did before, I have found it useful to explore with a player why they want to be a professional.
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Is university right for you?
The unintended consequence of this concoction is that someone who is perhaps not ready for university feels compelled to go to university at an institution that is not fit to support them in their development.

Do you look both ways when crossing the road?
I help young players and their families to "look both ways as they cross the road". I want young players to go through their football journey knowing the full story, taking a more evidence-based approach to their career planning.
Culture eats strategy for breakfast
Some clubs strive to develop the person before the footballer; some do not. The problem is that you don't know which club you are at until it is too late. Are you at a club that has a person-centred culture, or are you at a club that delivers what it has to, and that is your lot?