Since leaving higher education, I've been part of a business community. It is a group of like-minded entrepreneurs who are developing businesses of various kinds and we have regular catch-ups and learn from each other. As part of this, I'm regularly asked, what is it that your service offers? Nike doesn't sell trainers, it sells motivation, McDonald's doesn't sell burgers, it sells happiness, and Amazon doesn't sell products, it sells convenience. So, what are you selling, Chris?
Selling Reassurance
Curtis Joseph, Roberto Baggio, John Arne Riise, Paul Merson, Lee Hendrie, Andriy Shevchenko, David James, Vinnie Jones, Paul Gascoigne, Ravel Morrison, Adrian Mutu, Kieron Dyer, Jon Bostock, Fabio de Silva…
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Don't panic if your child is not in an academy - do this
There is as much chance of the worst player at that under-7s tournament becoming a professional player when they turn 18 as the best player on the day.
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You're "Big Time"
This edge is not developed in academies. In fact, in my research, I found more cases where that edge is coached out of people because it causes a problem.