Since leaving higher education, I've been part of a business community. It is a group of like-minded entrepreneurs who are developing businesses of various kinds and we have regular catch-ups and learn from each other. As part of this, I'm regularly asked, what is it that your service offers? Nike doesn't sell trainers, it sells motivation, McDonald's doesn't sell burgers, it sells happiness, and Amazon doesn't sell products, it sells convenience. So, what are you selling, Chris?
Selling Reassurance
Curtis Joseph, Roberto Baggio, John Arne Riise, Paul Merson, Lee Hendrie, Andriy Shevchenko, David James, Vinnie Jones, Paul Gascoigne, Ravel Morrison, Adrian Mutu, Kieron Dyer, Jon Bostock, Fabio de Silva…
Read next
Trust in professional football
Trust, in aspect of elite sport, is hard to manage. But it isn't in a space away from a club. This is something I have increasingly focussed on in my work.
30-1 Shot
We might look at the high number of under-21 players used by Sunderland and think, this is a good place for a career. BUT, a further move or loan has been necessary for these players.
Moving the needle
The confidence of being on the pitch, present, in the moment, unshackled, unburdened, all because you have a plan, that is where performance peaks. That is how you shift the needle.