This week, sat on a train heading towards the "Big Smoke", I was reading a book on business development. In that book, the author asked a specific question:
"What strongly held belief do you have that makes you perfect for your business?"
I strongly believe...
I believe in putting more power in the hands of players and their families, and that is what I can do.
Read next
Trust in professional football
Trust, in aspect of elite sport, is hard to manage. But it isn't in a space away from a club. This is something I have increasingly focussed on in my work.
30-1 Shot
We might look at the high number of under-21 players used by Sunderland and think, this is a good place for a career. BUT, a further move or loan has been necessary for these players.
Moving the needle
The confidence of being on the pitch, present, in the moment, unshackled, unburdened, all because you have a plan, that is where performance peaks. That is how you shift the needle.