Since leaving higher education, I've been part of a business community. It is a group of like-minded entrepreneurs who are developing businesses of various kinds and we have regular catch-ups and learn from each other. As part of this, I'm regularly asked, what is it that your service offers? Nike doesn't sell trainers, it sells motivation, McDonald's doesn't sell burgers, it sells happiness, and Amazon doesn't sell products, it sells convenience. So, what are you selling, Chris?
Selling Reassurance
Curtis Joseph, Roberto Baggio, John Arne Riise, Paul Merson, Lee Hendrie, Andriy Shevchenko, David James, Vinnie Jones, Paul Gascoigne, Ravel Morrison, Adrian Mutu, Kieron Dyer, Jon Bostock, Fabio de Silva…
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Reading this article made me realise the need for people like me (and others, of course) to rally against such populist writing.
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Last week, I chatted with a representative from Benfica about their academy. There are some valuable lessons for us all to take from that chat.
Live in your ears 🎧
Podcasting has been a great experience for me. I get asked so many useful questions that help me to outline exactly why my services are needed. For you, they also highlight some of the gems in the research I have undertaken to help you take control of your son or daughter's career in football.