This week, sat on a train heading towards the "Big Smoke", I was reading a book on business development. In that book, the author asked a specific question:
"What strongly held belief do you have that makes you perfect for your business?"
I believe in putting more power in the hands of players and their families, and that is what I can do.
This week, sat on a train heading towards the "Big Smoke", I was reading a book on business development. In that book, the author asked a specific question:
"What strongly held belief do you have that makes you perfect for your business?"
Research often flies in the face of "common sense". For example, we've all been told that practice makes perfect, so it stands to reason that the more we practice becoming a footballer, the more chance we have of "making it". Unfortunately, that is a very simple way of looking at things.
It remains the case that in most academies, career planning is absent, leaving young players and their families vulnerable to clubs that, in many cases, also have not planned a player's career.
I hear a lot of discussion about culture in clubs - clubs love to find "culture carriers" for their teams, but how often do they reflect on the environments that have given rise to certain cultures?