Football career knowledge base · · 3 min read

Do we medicate the fish or clean the tank?

I hear a lot of discussion about culture in clubs - clubs love to find "culture carriers" for their teams, but how often do they reflect on the environments that have given rise to certain cultures?

Over the past couple of months, I've travelled a lot. I have visited some of the top academies around Europe to learn more about how they develop their players. I've presented at conferences and met with owners, sporting directors, and heads of recruitment to get their take on academy football. I've sat with people from FIFA, UEFA, and the Premier League, and we've discussed the philosophies that underpin academy football.

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