About Chris

Let me introduce myself

Hello everyone! I’m Dr Chris Platts and this is the story behind why this business exists…

I completed a PhD in 2012, and that study examined the views and experiences of 303 scholars at 21 different football clubs. It was an exhilarating experience. I worried that the young players wouldn’t be interested in my work. How wrong I was! The players loved sharing their experiences with me. They exposed so many of the deficiencies in the system, and I realised one important thing. Nobody ever asked them how they were feeling about their lives. From this point on, I had a passion for telling the world my findings and disrupting the system.

At the end of my study, I had the names of 303 players, and I tracked them for the next 10 years. Having completed all this research, I had a friend whose son just signed as a professional player and was in the Premier League. I thought, I wonder if I can use the data to predict the next 5 years of his career? And I got it right. I then started doing it with other players and kept getting it right! I can explain step-by-step how a professional football career unfolds using 15 years of data.  By passing this on to players and their families, it gives them the power to own and maximise their careers.

The problems we can solve together:

1. I can tell players and parents, or guardians, things the clubs can’t and won’t. Using the experiences of those who have gone before, understand what a football career is like. From the first day of a scholarship to the final days in football and beyond.
2. Get insight and be ahead of the game every step of the way. Exceptional preparation means more enjoyment in a player's career, knowing every step is planned for. Peace of mind means better performance.
3. Take control. It is your career and your well-being, so take control of it. Why let others dictate who you are and what you should do? This is about players taking control of their lives.

My offer to you:

1. Exceptional content delivered in a stimulating and entertaining way, helping you to become knowledgeable about life in professional football
2. Bespoke and personalised courses designed by experts for each step of your career
3. Mentorship that allows you to assess and design your journey.

My philosophy

1. Welfare and well-being are individually defined. That means one size does not fit all, and we need to support players to take control of their well-being.
2. Do the right thing by the player, meaning we must be honest, transparent and committed to them as a person.
3. The pursuit of, or achievement in, playing careers in professional football should not mean people are left vulnerable or in unfavourable conditions personally.